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View case studyLive business
Atlantis Rising Crystals
Co-owner & digital systems operator
A live ecommerce and community business spanning Shopify, customer journeys, loyalty, live selling, content, fulfillment, and whatever needs fixing next.
At a glance
Status
Live business
Platform
Shopify ecosystem
Operations
Live-selling + fulfillment
Model
Continuous iteration
The story
Atlantis Rising Crystals is a real business, which means the systems have to survive real customers, inventory, live sales, fulfillment, mistakes, and constant change. I handle the digital side: Shopify, customer flows, loyalty, content systems, live selling workflows, automation, and whatever needs fixing next.
My role
Ecommerce, Shopify ops, loyalty, live-selling, automation
How I built it
Shopify first, then customer journeys, loyalty, content, live selling, and automation based on what the business actually needed next.
How it moved
Phase 01
Commerce foundation
Established Shopify architecture, product structure, and core customer journeys.
Phase 02
Community & loyalty
Layered loyalty, content, and community systems onto the commerce base.
Phase 03
Live-selling operations
Built workflows for live-selling events, fulfillment, and customer follow-through.
Phase 04
Continuous iteration
Improved systems based on real orders, customer behavior, and operational feedback.
The work
Result
A live ecommerce and community business with systems that keep changing because the store, the inventory, and the customers keep changing.
